Using Mobile Experiences to Grow Your Li

Posted: December 8, 2016 in Uncategorized

Using Mobile Experiences to Grow Your List – Let’s just get this out of the way: email is a mobile channel. Across virtually every industry, the majority of email activity (opens & clicks) happens on the consumer’s mobile device. Yet, because marketing emails tend to be written on desktop devices, many email marketers tend to subconsciously tailor their thinking around the desktop user — despite the fact that desktop devices account for a minority of the total audience… http://htl.li/TAry507kcZo

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