What is a Unique Selling Proposition (US

Posted: December 6, 2016 in Uncategorized

What is a Unique Selling Proposition (USP) ? – A unique characteristic of a product or brand identified by the marketer as the one on which to base a promotional campaign; often used in a product differentiation approach to promotion. A USP is a ‘Unique Selling Proposition,’ or a ‘Unique Selling Point.’ In other words, it’s the reason why someone should buy from you, and not from another vendor in the same space with a similar product. Why use Slack and not Facebook at … http://ow.ly/y5FP507fc0n

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