CMOs Need To Get Disruptive and Defensiv

Posted: November 23, 2016 in Uncategorized

CMOs Need To Get Disruptive and Defensive – For years we’ve heard about the need to be disruptive; the need to be different but with a purpose. In other words not disruptive for the sake of disruption but have an actual plan behind said disruption, as it were.  Based on research from Accenture the type of disruption at play is disruptive growth. And, according to the research “CEOs have given the entire C-suite some responsibility for disruptive growth” with the CMO ge… http://htl.li/ogfS506NrZA

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