Strategic Timing Tips for Resend Campaig

Posted: November 18, 2016 in Uncategorized

Strategic Timing Tips for Resend Campaigns – This is the second of a 2-part series on resending campaigns. If you missed part 1, you can check out our data on open rates, subject lines, and From name. The last time we looked at resend campaigns, we saw that simply resending a campaign to subscribers who didn’t open the first time is a great idea. You can increase the percent of your list who opened by 8.7 percentage points. That’s enough to turn a good open rate into a …


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