A/B testing during the holidays: Risks a

Posted: November 16, 2016 in Uncategorized

A/B testing during the holidays: Risks and rewards – Reading Time: 6 minutes Are you considering running A/B tests this holiday season? Testing during the holidays may seem like a good idea — after all, a seasonal spike in traffic can help complete a test quickly — but it is important to understand how these results might be skewed. When you wait til the last minute, delivery time trumps price. Your consumers behave differently during the holidays. They may have a high… http://owl.li/eCUn506xSSf

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