How to Use WeChat to Capture an Audience

Posted: November 15, 2016 in Uncategorized

How to Use WeChat to Capture an Audience in China – The social media platform WeChat is the natural first step for brands expanding into the Chinese market. I wrote this article for marketers interested in conducting WeChat campaigns, and starting their journey into this enormous market of potential customers. What is WeChat? The platform WeChat (Weixin 微信 in Chinese) was released in January 2011 by tech giants ”Tencent” in China. The application is a smartphone app as … http://ow.ly/P2fI506vfY4

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