How to Use Content Marketing to Enhance

Posted: November 14, 2016 in Uncategorized

How to Use Content Marketing to Enhance Brand Perception – As a director of content marketing for a digital agency, I’ve noticed a pattern as we bring on new clients: Their brands aren’t as strong or as differentiated as they should be. In addition, most of them do traditional product-centric versus customer-centric communication. Their customers have changed, but they haven’t. As I noticed this pattern, I wondered: What would leading content marketing professionals rec… http://ht.ly/A7cE506sLa1

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