7 Steps to Building a Content Marketing

Posted: November 11, 2016 in Uncategorized

7 Steps to Building a Content Marketing Culture That Works – If you’ve ever worked with a company where no one knows who is supposed to own what content or how content aligns with company objectives, you’ve probably seen tension build between departments and within teams, and you’ve probably seen content produced that’s aimless and inconsistent. In large B2B organizations especially, no one person or team owns all the content. Each team needs to produce content on deman… http://ht.ly/IaAj506nCFg

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