A Deeper Look Into B2B Demand Generation

Posted: November 8, 2016 in Uncategorized

A Deeper Look Into B2B Demand Generation – We just completed our third annual B2B Enterprise Demand Generation Study, which evaluated the maturity of the demand generation function within enterprise organizations. While the results are showing incremental improvement overall, it is clear that organizations are still looking to master the art and science of demand generation. Here are some of the statistics that jumped out and what they mean for those in B2B marketing. … http://htl.li/FPe5506go1Z

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