The Value of a Resend Campaign, By the N

Posted: November 3, 2016 in Uncategorized

The Value of a Resend Campaign, By the Numbers – The phrase “one weird trick” usually sets off alarm bells, but what if I told you there was one weird trick that could increase your open rates by 8.7%? It’s true, and I have the data to prove it. All you have to do is resend your campaign to subscribers who didn’t open the first time. Open rates on resend campaigns don’t perform as well as they do on the first send, but they’re not terrible, either. We looked at 1,300 in… http://ow.ly/kEqW5065XxS

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