Over Half of Global CMOs Are Making Data

Posted: November 2, 2016 in Uncategorized

Over Half of Global CMOs Are Making Data Driven Decisions – With topics such as predictive analytics and artificial intelligence growing in not only importance but popularity among the c-suite, the idea or concept of using data to determine and drive marketing decisions is hardly breaking news.  In a recent Marketing Land piece, the writer put it perfectly and quite succinctly: “Data permeates every facet of business today, and marketing teams are evolving to reflect t… http://htl.li/TkDn5063xE7

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