Giving Your Product A Soul – After a

Posted: October 27, 2016 in Uncategorized

Giving Your Product A Soul –     After a few years of designing products for clients, I began to feel fatigued. I wondered why. Turns out, I’d been chasing metric after metric. “Increase those page views!” “Help people spend more time in the app!” And it kept coming. Still, something was missing. I knew that meeting goals was part of what a designer does, but I could see how my work could easily become commoditized and less fulfilling unless something changed. I thought… http://ht.ly/zWyV505QNJR

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