How to Create the Ultimate Branded Conte

Posted: October 24, 2016 in Uncategorized

How to Create the Ultimate Branded Content Style Guide – I’m a sucker for first-person stories. When people share their personal experiences, especially in B2B content, they draw me in and I often read to the end, consuming their message while I’m at it. Often personal content humanizes a corporate brand and can pack a big impact — but only if that’s what the brand intends for me to feel. American Express Open Forum features Member Stories to demonstrate how the global … http://ht.ly/yKFc505Jv7h

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