The Two Sides of the Persuasion Coin – R

Posted: October 14, 2016 in Uncategorized

The Two Sides of the Persuasion Coin – Remember the classic Saturday Night Live sketch? Is it a dessert topping? Is it a floor wax? It’s both! This week, we’ll look at two seemingly very different sides of the marketing and persuasion coin. One side features traditional sales and marketing techniques; the other shows a more educational, audience-building angle — sometimes called a “soft” marketing approach. They seem like opposites, but in fact, each side benefits and s… http://ht.ly/asXE505qpg0

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