User Flow Optimization: The CRO Strategy

Posted: October 12, 2016 in Uncategorized

User Flow Optimization: The CRO Strategy No One Talks About – A/B testing works… sometimes. But more often than not, you’re simply “moving deck chairs around the Titanic” as Larry Kim puts it (making small changes that only generate small returns). Instead, the ‘unicorns’ – or the A/B tests regularly topping 10% conversions – are focused on overhauling their offers and restructuring the flows and funnels through their website. Here’s the step-by-step process my company … http://ow.ly/V3Kh505lYAM

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s