What CMOs Really Think About Account-Bas

Posted: October 5, 2016 in Uncategorized

What CMOs Really Think About Account-Based Marketing – Is account-based marketing (ABM) a short-term trend or a long-term strategy? Is it resource intensive or scalable? An optional component or core pillar? There’s no doubt that today’s B2B CMOs are taking a growing interest in account-based marketing. But what are modern CMOs considering as they attempt to implement effective ABM programs at scale? Argyle Executive Forum, a leading peer-to-peer C-suite networking gro… http://htl.li/P2sp505814f

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