Make Media Research a Content Priority –

Posted: October 4, 2016 in Uncategorized

Make Media Research a Content Priority – Most marketers know that having a documented content marketing strategy and understanding one’s audience are vital for success. Where you may fall short, however, is by under-investing in media research — the type of research that will help uncover how you will distribute and promote your content before you create it. That comes from Chad Pollitt, vice president of audience and co-founder of Relevance, and author of The Content P… http://ht.ly/Gsfr5055H2n

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