How Analytics Is Transforming Customer L

Posted: October 1, 2016 in Uncategorized

How Analytics Is Transforming Customer Loyalty Programs – Customer loyalty programs are crucial. The goal of loyalty initiatives is to engage, not pander more products to frequent buyers. But how do you determine if your loyalty program is working well? Use data to steer your customer loyalty program in the right direction. McKinsey found that “executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement … http://ow.ly/7dk75050HKD

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